Prerequisite(s): ECON 1113 and completion of 90 credit hours

In-depth study of entrepreneurship concepts as applied to manufacturers and retailers of apparel and interior products including product development, accounting and control, merchandising and buying, operation and management, advertising and promotion.

The macroeconomic and microeconomic analysis of innovation and entrepreneurship. The microeconomic analysis includes a consideration of the informational role of risk and uncertainty in the decision-making process, differences market structures as a source of innovation, a comparison of alternative sources of profit (innovation, monopoly, economic, and normal), and the evaluation of innovation as a public good. The macroeconomics analysis includes the role of innovation as an inducement to economic instability, the economy-wide diffusion of innovation across both space and time, the interaction between institutional rigidity and innovative change, and the importance of innovation to economic growth.

Credit Hours: 3

Examination of the creative process. Exploration of underlying premises of creativity, exposure to basic frameworks and concepts, and examination of obstacles to creativity. Emphasis on practical applications. Intended for students in Creativity, Innovation and Entrepreneurship Learning Community.

This course focuses on creativity and innovation and application of these concepts to entrepreneurship. It provides a basic introduction to the relationships between creativity, innovation and entrepreneurship, and focuses on helping students discover their innate potential in each of these areas.

Credit Hours: 3

A hands on laboratory for students from around the campus, particularly non-business students, who want to walk through the process of putting together a world class business plan. Students get very engaged in actually working the plan.

Credit Hours: 3

Introduces entrepreneurship as an approach to life and your career; Focus on entrepreneurship as a process that anyone can master; Overview of factors that are key to entrepreneurial success and how to approach them.

• Franklin
• Henriques
• Joyce
• Payne
• Pillay
• Watters

Credit Hours: 3

Minorities and women are starting businesses at a faster rate than anyone else. So, how are we to understand race, gender, or ethnicity in this fact, especially when these same characteristics are identified as barriers to business success? This course will look at these factors and their influences and impacts on the entrepreneurial revolution, here in the U.S. and around the world.

• EEE3033 Syllabus

Credit Hours: 3

This course will introduce entrepreneurship as a way of thinking and acting within the arts, including fine art, theatre, music and design. We explore what it means to be an entrepreneurial artist, and how it can enhance your life path. A comprehensive self-assessment will help students better understand their personal aspirations, and assess their unique skills and competencies. Students learn about opportunity identification, creative problem-solving, managing risks and leveraging resources, how to develop an audience to support your art, and much more. Focus is placed on understanding the world of art/music/theatre and how to make your place in this world.

• EEE3123 Syllabus

This course provides a look at alternative approaches to marketing. It examines the need for marketers to be revolutionaries. It addresses various topics such as “How to do more with less?”, “Exploration of guerrilla”, “viral and buzz marketing, “How to lead customers and create new markets”.

Credit Hours: 3

Social entrepreneurs change the world by addressing social needs and opportunities. They frequently start innovative ventures in the non-profit sector, such as Habitat for Humanity, Newman’s Own, and the Grameen Bank. While they must remain financially viable and require professional management skills, rather than generate a profit their focus is on social return in investment (homeless housed, freedoms preserved, pollution eliminated, wildlife protected, energy conserved, souls saved).

• EEE4010 Syllabus - Social Entrepreneurship

Credit Hours: 3

Examination of the challenges of managing small firms; Exploration of the realities of achieving growth; Also looks at family-owned firms and unique issues they face.

• EEE3513 Syllabus

Credit Hours: 3

How to understand and improve your creative abilities; The creative process is examined; Students learn of their own creative problem-solving style and its implications for success; Creativity is approached as something that is measurable and can be enhanced; It is applied in entrepreneurial contexts.

• EEE3663 Syllabus

This course introduces students to the basics of entrepreneurship and evolving business models for media. It blends instruction in general entrepreneurship concepts with how the scope and velocity of technology change is transforming the media industry.

This course addresses various aspects of environmentally sustainable entrepreneurship and the opportunities available to start-ups and incorporates to establish sustainable enterprises while enhancing the long-term ecological system.

This course is an introduction to entrepreneurship within the context of the built environment and with direct application to architectural services, activities, and products. It affords students an opportunity to explore diverse roles and initiatives within the architectural profession through the lens of entrepreneurship.

Entrepreneurship occurs whenever individuals apply their creativity, the ideas it generates, and their own knowledge and skills to the task of developing something new and useful. In a key sense, therefore, entrepreneurs lie at the very heart of the entire process: without them, it never starts! For this reason, the findings, and theories of modern psychology can (and do) shed important light on key aspects of entrepreneurship, helping us understand what entrepreneurs think, feel, and do. This course explores the psychological foundations of entrepreneurship and their relationship to the activities entrepreneurs perform during their personal quests to generate something new…and better…than what currently exists.

Credit Hours: 3

A course taught by 32 entrepreneurs who debate and argue some of the great questions in entrepreneurship, such as ‘the dilemma of partners’, the ‘dilemma of starting a business out of school versus waiting’, ‘the dilemma of debt versus equity, and various ethical dilemmas’.

• EEE4113 Syllabus

Entrepreneurship is to the bigger company what speed is to the athlete. In the quest for sustainable competitive advantage, companies all over the world are finding that they must be faster, more flexible, more aggressive and more innovative in order to maintain the competitive edge. In short, they must be more entrepreneurial. The so-called “bottom line” of this course concerns how to capture the essence of Akio Morito (Sony), Richard Branson (Virgin), Masayoshi Son (Softbank), Ted Turner (CNN), and Michael Dell (Dell) within the mainstream of the company…on the shop floor, in the sales force, at the reception desk, in the research laboratory. The focus is on creating work environments where entrepreneurship is not the exception, it is the norm. We will first establish many of the basic concepts, principles, and perspectives of entrepreneurship and then examine the application of these ideas in established company settings. We will explore unique obstacles faced and unique approaches to making entrepreneurship happen in established organizations.

Credit Hours: 3

Students work in small teams and are assigned to an actual small business in helping them grow. Students spend a semester learning how to consult—how to solve real problems inside small companies; Provides the student with real world experience.

• EEE4313 Syllabus

New technologies are creating significant entrepreneurial opportunity but also have a number of pitfalls attached to them. This course examines the evolution of digital technologies, the underlying technologies that are driving the current digital revolution, and innovative application technologies, resources, and services. Students investigate a variety of emerging entrepreneurial opportunities surrounding new developments in digital technologies.

Credit Hours: 3

Counts as the capstone course for business students; Students come up with an original business concept and complete a full business plan; They have an opportunity to present the plan to successful entrepreneurs. The role of strategic thinking in an entrepreneurial context. Focus on how to bring an entrepreneurial perspective to any kind of organization.

• EEE4513 Syllabus

Credit Hours: 3 credits, graduate or undergraduate

Prerequisite(s): Entrepreneurship Empowerment in South Africa: 6 credits total for this program, two concurrent components: EEE 4603 + EEE 4610

This course introduces students to the South African context, township entrepreneurship, the basics of the consulting process, the SEE consulting model, and creative yet practical approaches to addressing managerial issues in emerging enterprises. Approaches to addressing client issues in the areas of marketing, sales, economics, accounting, the business model, operations, financing, information technology, logistics, supplier relationships, human resource management and related areas are covered. The course is offered on the University of the Western Cape campus.

An experiential learning course; Students work on consulting projects, technology commercialization initiatives, entrepreneurial audits, feasibility studies, marketing inventions, as resources providers in incubators, and on other projects that interface with the entrepreneurial community.

Credit Hours: 3 credits, graduate or undergraduate

Prerequisite(s): Entrepreneurship and Empowerment in South Africa: 6 credits total for this program, two concurrent components: EEE 4603 & EEE 4610

This course provides interaction with township entrepreneurs over six weeks as part of structured consulting engagements. The consulting engagements start at the same time as meetings of the Supporting Emerging Enterprises course. Teams of three to four students are assigned to work on two projects each. Team members must develop a relationship with the entrepreneur, establish trust, learn as much as possible about the entrepreneur and his/her venture, determine priorities, select tasks that can be accomplished within the time of the consulting engagement, perform the necessary research and analysis on possible solutions to these tasks, and design detailed solutions and related action plans. There is heavy interaction and mentoring of the teams by the three faculty members involved in the program. A final consulting project report summarizes the teams’ assessment of each venture and the set of at least four deliverables produced for the clients. Students must also maintain journals of their experiences.

• EEE4610 Syllabus

Credit Hours: 3

Approaches to raising and managing money in emerging enterprises. Examination of the many sources of financing for start-up and early stage ventures. Attention devoted to determining financial needs of new ventures and formulating, determining valuations and formulating deal structures.

• EEE4653 Syllabus
• EEE4653 Syllabus (online)

Law as a regulator and enhancer of start-up and emerging enterprises. Looks at the formation, financing and managing of the venture from a legal standpoint. Attention is devoted to intellectual property, financier-entrepreneur relations, employer-employee relations, and operational aspects of entrepreneurial ventures that have legal implications. Explores the law as an opportunity and a force in the furthering the objectives of new and small ventures.

Prerequisite(s): MKTG 3213

Qualitative and quantitative analyses of the behavior of consumers; a marketing consideration of the contributions of economics and the behavioral disciplines to consumer behavior.

Prerequisite(s): MKTG 3213; MKTG 3323; STAT 2023

Basic research concepts and methods. Qualitative and quantitative tools of the market researcher.

While the Entrepreneurial Marketing (EEE 3263) course examines leading edge approaches to applying entrepreneurial thinking to the marketing function in organizations of all sizes and types, MKTG 4500 focuses exclusively on the marketing related challenges of small firms. Unique ways in which these firms can leverage resources and reach key target audiences are reviewed. Detailed attention is devoted to guerrilla, viral, and buzz marketing.

Prerequisite(s): MKTG 3213, MKTG 4333.

The elements involved in creating and marketing a successful new product. Qualitative and quantitative methods will analyze data collected from focus groups, including surveys to test a new product concept.